About Jason

I am a senior marketing executive with over 15 years of experience leading Fortune 500 brands. Prior to founding True Star Consulting, I was a Senior Director of Marketing at Gap Inc., responsible for almost $1B in annual sales for the Banana Republic brand, a multi-million dollar marketing budget, and a team of direct reports. Under my leadership, the brand consistently outperformed sales, traffic, and conversion metrics compared to other Gap Inc. brands and industry benchmarks, and I've been recognized with numerous performance and leadership awards throughout my career. Since starting my consultancy, I’ve helped companies across multiple industries define their purpose and create the supporting messaging and strategies that drive results. I’ve worked with start-ups and established brands, and my role has ranged from CMO to key initiative leadership. My areas of expertise include global branding, strategic planning, copywriting, editing, creative development, print and digital media, customer acquisition and retention, user engagement, loyalty programs, store experience, promotions, direct marketing, product development, licensing, events, partnerships, project management, and B2B initiatives.